Films
Swedish Style Mumbai! showreel
Swedish Style Mumbai! fashion show
Swedish Style Mumbai! partner interviews
Swedish Style Mumbai! pre-event teaser
Selection of press & reviews
Vouge India
December 2019
Vouge India
September 2019
“Fostering a creative bond between India and Sweden”
AD India
June 2019
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“From style to sustainability, this two-day event will open your eyes to the creative world of Sweden”
Vouge India
May 2019
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“From Stockholm to South Mumbai: Swedish Style comes to India”
The Hindu
May 2019
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“Sustainable architect Rahel Belatchew’s unconventional designs are from the future”
Verve Magazine India
June 2019
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“The exciting evening also gave guests a chance to savour a taste of Sweden with dishes created by Swedish Michelin Star chef Marco Baudone. And looking cheerful was Ulrika Sundberg, Consul General of Sweden in India.”
Express Food & Hospitality
July 2019
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“Swedish Style Mumbai: Disruptive Thinking for Fashion Circularity”
The Voice of Fashion
June 2019
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“In honour of World Environment Day, the closing ceremony on June 5 featured lawyer and synonymous with the world’s largest beach clean-up project- Afroz Shah’s talk on safeguarding and taking active steps towards creating a better tomorrow“
Mumbai Live
June 2019
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“On June 4 and 5, a few of Sweden’s best-known innovative brands, artists and designers will be in the city for what promises to be an extravaganza”
CNBC TV18
June 2019
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“With prime focus centered on promoting gender equality, consciousness, and environmental challenges, including climate change, this lifestyle event had everyone brood over the future of Earth and the living conditions of future generations.”
Krazy Butterfly
June 2019
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“The ambition is to raise the profile and awareness of Sweden and Swedish creativity in India and to stimulate long term creative, commercial and cultural exchange between Sweden and India”
Scandinavian Man
June 2019
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“A two-day festival introduces Mumbaikars to interesting facefacets of the Scandinavian Nordic country“
Mumbai Mirror
May 2019
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“Designs on India is an exhibition that aims to popularise Scandinavian designs in India and encourage collaborations”
The Indian Express
May 2019
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“The Swedes are known for their design sensibilities throughout the world. So when they come to your city with an exhibition focused on design and creativity, you don’t miss out”
Lifestyle Asia
May 2019
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“Explore Swedish’s style in Mumbai”
Indulge Express
May 2019
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“It is a curated experience that presents opportunities for networking and discussions on design, creativity, co-creation, sustainability, functionality, the role of gender in art and architecture and more”
Architect and Interiors India
May 2019
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“An event hosted by The Consulate General of Sweden to provide a platform for collaborations“
Daily Hunt
May 2019
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“Get a glimpse of Sweden’s fashion, design, architecture, photography, fine arts, film, technology, gastronomy and music in an integrated way”
DNA India
May 2019
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“The two days will feature sessions that encourage creative collaborations in democratic design, fashion consciousness, sustainability and circular economy”
The Voice of Fashion
May 2019
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“Swedish Style Mumbai brings Scandinavian fashion to India”
Fashion Network India
May 2019
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“Swedish Style Mumbai re-invents the spirit of much publicised predecessors such as Living in Sweden (Milan 1998), Swedish Style in Tokyo (Tokyo, repeated events, 1999–2016) and Stockholm New York (New York 2000)”
mid-day.com
May 2019
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“Sweden, known for classy, minimalist and sophisticated aesthetic, is now taking a keen interest in India“
Luxebook
May 2019
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“Swedish cool comes to Mumbai”
Livemint
May 2019
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“A highlight at the opening reception was the fashion show that featured the Swedish labels Toteme, Eytys, Hope, Our Legacy, Selam Fessahaye, Max Jenny and By Malina”
Marcellus Baptista
June 2019
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“From popularizing less-is-more designs to launching new buzzwords like mysa (cosy) and lagom (right amount), Sweden offers a wealth of trendsetting ideas to the world.”
DFU Publications
May 2019
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Press releases
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Press_Announcement_2
Press images
press_ Airinum
press_ Belatchew
press_Birla_Cellulose
press_teenage_engineering
press_Cake
press_Daniel_Wellington
press_Danilo-Stankovic
press_Front
press_HM
press_Ikea
press_Eytys
press_Our_Legacy
press_Hope
press_House_of_Dagmar_001
press_House_of_Dagmar_002
press_Selam_Fessahaye
press_Feminine_form_001
press_Feminine_form_002
press_Feminine_form_003
press_Future_of_fashion
press_SSM_001
press_Ulrika_Sundberg
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press_SSM_004
press_Ladies_lunch_001
press_Ladies_lunch_002
press_Jonas_Kleerup
press_absolut_001
press_airinum_001
press_airinum_002
press_airinum_003
press_anna_camner_001
press_anna_camner_002
press_anna_camner_003
press_belatchew_arkitekter_001
press_belatchew_arkitekter_002
press_belatchew_arkitekter_003
press_blue_air_001
press_by_malina_001
press_by_malina_002
press_cake_001
press_cake_002
press_cake_003
press_eytys_001
press_eytys_003
press_front_001
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press_H&M_001
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press_hannes_michanek_001
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press_hope_001
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press_jonas_akerlund_001
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press_jonas_kleerup_001
press_jonas_kleerup_002
press_julia_hetta_001
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press_mamma_andersson_001
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press_marco_baudone_001
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press_mikael_jansson_001
press_mikael_jansson_002
press_Muro_Scents_001
press_si_001
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press_swedish_wood_001
press_swedish_wood_002
press_teenage_engineering_001
press_teenage_engineering_002
press_teenage_engineering_003
press_toteme_001
press_toteme_002
press_toteme_003
press_toteme_004
press_Visit_Sweden_001
press_volvo_cars_001
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press_volvo_cars_003
press_volvo_group_001
press_volvo_group_002
press_volvo_group_003
press_carsten_holler_001
press_Our_Legacy_01
press_Our_Legacy_02
press_Our_Legacy_03
press_Danilo_Stankovic_01
press_Danilo_Stankovic_02
press_Danilo_Stankovic_03
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