Press

For more information please contact pradnesh.desai@gov.se

Films

 

Swedish Style Mumbai! showreel

Swedish Style Mumbai! fashion show

Swedish Style Mumbai! partner interviews

Swedish Style Mumbai! pre-event teaser

Selection of press & reviews

 

“Fostering a creative bond between India and Sweden”

AD India
June 2019
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“From style to sustainability, this two-day event will open your eyes to the creative world of Sweden”

Vouge India
May 2019
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“From Stockholm to South Mumbai: Swedish Style comes to India”

The Hindu
May 2019
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“Sustainable architect Rahel Belatchew’s unconventional designs are from the future”

Verve Magazine India
June 2019
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“The exciting evening also gave guests a chance to savour a taste of Sweden with dishes created by Swedish Michelin Star chef Marco Baudone. And looking cheerful was Ulrika Sundberg, Consul General of Sweden in India.”

Express Food & Hospitality
July 2019
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“Swedish Style Mumbai: Disruptive Thinking for Fashion Circularity”

The Voice of Fashion
June 2019
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“In honour of World Environment Day, the closing ceremony on June 5 featured lawyer and synonymous with the world’s largest beach clean-up project- Afroz Shah’s talk on safeguarding and taking active steps towards creating a better tomorrow

Mumbai Live
June 2019
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“On June 4 and 5, a few of Sweden’s best-known innovative brands, artists and designers will be in the city for what promises to be an extravaganza”

CNBC TV18
June 2019
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“With prime focus centered on promoting gender equality, consciousness, and environmental challenges, including climate change, this lifestyle event had everyone brood over the future of Earth and the living conditions of future generations.”

Krazy Butterfly
June 2019
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“The ambition is to raise the profile and awareness of Sweden and Swedish creativity in India and to stimulate long term creative, commercial and cultural exchange between Sweden and India”

Scandinavian Man
June 2019
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“A two-day festival introduces Mumbaikars to interesting facefacets of the Scandinavian Nordic country

Mumbai Mirror
May 2019
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“Designs on India is an exhibition that aims to popularise Scandinavian designs in India and encourage collaborations”

The Indian Express
May 2019
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“The Swedes are known for their design sensibilities throughout the world. So when they come to your city with an exhibition focused on design and creativity, you don’t miss out”

Lifestyle Asia
May 2019
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“Explore Swedish’s style in Mumbai”

Indulge Express
May 2019
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“It is a curated experience that presents opportunities for networking and discussions on design, creativity, co-creation, sustainability, functionality, the role of gender in art and architecture and more”

Architect and Interiors India
May 2019
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“An event hosted by The Consulate General of Sweden to provide a platform for collaborations

Daily Hunt
May 2019
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“Get a glimpse of Sweden’s fashion, design, architecture, photography, fine arts, film, technology, gastronomy and music in an integrated way”

DNA India
May 2019
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“The two days will feature sessions that encourage creative collaborations in democratic design, fashion consciousness, sustainability and circular economy”

The Voice of Fashion
May 2019
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“Swedish Style Mumbai brings Scandinavian fashion to India”

Fashion Network India
May 2019
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“Swedish Style Mumbai re-invents the spirit of much publicised predecessors such as Living in Sweden (Milan 1998), Swedish Style in Tokyo (Tokyo, repeated events, 1999–2016) and Stockholm New York (New York 2000)”

mid-day.com
May 2019
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“Sweden, known for classy, minimalist and sophisticated aesthetic, is now taking a keen interest in India

Luxebook
May 2019
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“Swedish cool comes to Mumbai”

Livemint
May 2019
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“A highlight at the opening reception was the fashion show that featured the Swedish labels Toteme, Eytys, Hope, Our Legacy, Selam Fessahaye, Max Jenny and By Malina”

Marcellus Baptista
June 2019
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“From popularizing less-is-more designs to launching new buzzwords like mysa (cosy) and lagom (right amount), Sweden offers a wealth of trendsetting ideas to the world.”

DFU Publications
May 2019
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© Swedish Style Mumbai! 2019